ABOUT STEVE
Steve has a strong business background, with an MBA in Marketing and over 40 years of experience as a marketing consultant and agency owner. He has prepared hundreds of marketing strategies for clients over the years and seen them through successful execution.
Steve formed Adventive Marketing, Inc. in 1996, and successfully grew the business, expanded its client base nationwide, and added new services for its clients’ global marketing operations. In his role as President, Steve managed the day-to-day operations and regularly consulted with clients. He developed and implemented their strategic marketing plans. His agency became a leading and reputable business-to-business marketing firm.
Drawing on his deep experience and skills in conducting proven discovery sequences for many companies, Steve then selected the right strategies to match each client’s strengths, interests, and needs. He now leverages those skills in his franchise consulting service to do the same thing: discover an individual’s strengths, experience, capabilities, and interests and match those to the franchise brand options that are best suited for those interested in becoming franchise business owners.
In addition, Steve has a strong educational background. In addition to his MBA, he completed training in various quality systems programs, such as Six Sigma, as well as customer satisfaction and branding programs. He also taught Digital Marketing at the University of Wisconsin’s Executive Education program.
Steve now resides in the Fox Valley area west of Chicago, and enjoys spending time with his family, along with fishing, traveling, and reading.